So we’ve decided to seek out a Google Grant – a program through which Google gives non-profits $10,000 per month in free internet advertising!
But, as we’ve seen just looking at this stuff on our own, obtaining and maintaining a successful Google Grant account is complex and can be extremely time consuming. The average nonprofit will only use about 3% of their monthly allowance from Google. So how do we use all of that free advertising? How does advertising on Google work? What is going on with all of this? Well, we found this company, ElevateClicks, and they provide something called PPC management. PPC stands for “pay per click,” an internet marketing system in which people seeking to advertise, like FMC, pay a fee each time one of their ads is clicked. Here, the fee will be paid by Google, but we need help getting more clicks.
ElevateClicks will take care of that. They’ll even create our Google ads. They start by choosing keywords (words people search for) that’ll make FMC’s message appear to people who are looking to learn more about specific issues or causes. Then they’ll write messages (ads) that let people know about our awesome work.
This PPC management provided by ElevateClicks will take the weight of trying to maximize the Google Grant off our shoulders, so we can devote our time to running FMC. We’re really excited and hopeful about the growth that this new internet exposure could bring to FMC. May it glorify God!